How to write a LinkedIn Post quick and generate leads

LinkedIn posts are the perfect way to generate leads. The big difference between sharing a LinkedIn post and sharing general content is the fact that your LinkedIn post is personal. It shows you are a product expert, a market advocate and you are willing to share your knowledge. A lot of people think that writing a LinkedIn post takes a lot of time. Yes in the beginning it will take a bit more time but after a few posts you will see that it goes faster and your posts will get better. These tips will help you to write a LinkedIn post quick and successful. 

Step 1. Find a subject to write about.  You speak with your customers and prospects everyday. They ask you a lot of (similar) questions. These questions are perfect subjects for your LinkedIn post. By answering these questions in your post you are relevant for your customers and prospects.

Step 2. Context. Find content with a context your really like. A good example of successful content is; how to ... in 5 steps. Use this way of writing for your LinkedIn blog post. It will give you structure and this saves time!

Step 3. Visuals. Add visuals to your LinkedIn post. This makes your post more attractive and it helps people understanding your content. People prefer to watch visuals than read content. Visuals save you time explaining your content. 

Step 4. LinkedIn tags. Use tags to make you LinkedIn blog post easy to find for other people. By using tags people understand what to expect from your post. This will help you to reach the right people.

A good LinkedIn post leads to: 1. a high number of profile views, 2. interactions (shares and comments) and 3. engagement. And this exactly where leads generation starts. So what should you do after publishing your post?

1. Profile views after publishing a LinkedIn post. When a prospect outside your network visits your profile they have an interest in you and your knowledge. Use this opportunity to connect with your prospect. Your prospect will see the value of connecting with you.

2. Interactions. A LinkedIn post with shares and likes will reach people outside your network. Prospects outside your network who comment on your post or like your post have an interest in your content. This is the perfect moment to sent an InMail. Mention the fact that they liked or commented on your post in your InMail. Your prospect will see the value of having a phone call with you.

3. Engagement. Engagement is the most important part of building relationships. And strong relationships leads to opportunities. A LinkedIn blog post on your profile shows your expertise and knowledge. And sharing your experience with others makes you a trusted person.

LinkedIn posts are valuable, inspiring and fun. I would love to hear from you what you think of LinkedIn posts and why you write them or not.