Social selling only works when you love what you do

Yes, Social Selling only works when you love what you do. If you don't like social media or the product you try to sell you will never get results from social media. And I don't say this to scare you, I want you to spend time on the sales channels that work for you. Some people are really good in cold calling (yes, I know a few of those people), some people write the most engaging emails in the world and some people use social media to hit their target. So what do successful social sellers love?

Social sellers love the products they sell

Social sellers are advocates in their market and product area. They believe in the solutions they sell. Social sellers love to learn more about their product area and market and even more important, they love to share their knowledge. The main focus of a social seller is engagement. Sharing knowledge and experience helps social sellers build strong long time relationship with their prospect and customers. Social sellers love to learn about prospects and customers by listening to what they say on social media and use this information to share relevant content with their followers. All information and knowledge available on social media helps social sellers grow as an advocate, every day. 

Social Sellers love social media

Of course, social seller love social media. But does this mean that they are online 24/7? No absolutely not. Social sellers have a good understanding of the social channels they use. They know what to share, which channels to use and they know how to have conversations on the different channels. This means social sellers prepare their social activity. They use different tools to schedule tweets and LinkedIn updates. This saves time! But since social sellers love social media they check the different channels at least a few times per day. A lot of social sellers start their day on social media and end their day online as well. Social media is the place where they learn constantly about their interests, prospects, customers and the market they sell in to. Social media is the information source for those sellers!

Social Sellers love to meet new people

For social sellers, social media is a great place to meet new people. Social sellers find new prospects by using social media. They engage with influencers, other advocates, product experts and people with similar interest. Meeting new people helps social sellers grow their knowledge and their network. For social sellers, using social media doesn't feel like work and meeting new people is one of the reasons. Sometimes, social media feels like going out for a drink and have short chat with other people in the same pub. Some people you like, others you don't. You spend more time on people you like than people you don't like, this is the same online and offline.  

So do you love what you do? And do use the right channels to reach your prospects and customers?