Maybe you activated a Twitter profile today; maybe you have a Twitter profile for years but there is one thing all users have in common; everybody wants more followers So why are people not following you on Twitter?
#1 your profile is not complete
Do you have a profile picture and a header picture? Nobody likes eggs on Twitter so you need a nice profile picture. Is it clear why people should follow you on Twitter, does your bio tell who you are and why people should follow you? When your profile is not complete people won’t follow you.
#2 you don’t tweet enough
To create visibility you need to tweet. But also to engage with your followers you need to tweet. A Twitter profile without tweets is not interesting to follow. Send at least 4-5 tweets per day. And don’t send them all at the same moment. Send for example a tweet in the morning, two in the afternoon and one in the evening.
#3 you don’t use hashtags in your tweets
Hashtags makes it easier for people to find your tweets. When you don’t use hashtags you have a lower chance people will see or find your tweets. When you want to grow your followers you need to use hashtags. Choose hashtags that are related to the tweet you send. Make sure that the hashtags add value to your Twitter profile. Use two hashtags per tweet. You will see a big difference between tweets with hashtags and without hashtags.
#4 you don’t interact with people
Behind every Twitter profile is a real person. People like to interact. When you don’t interact with people on Twitter people see you as a machine. Only sending information and not speaking with people doesn’t build engagement. You can interact with people by favouriting a tweet, retweet a tweet or send a nice tweet back. When you send a tweet to thank a person for sharing content you have a higher chance that the person will follow you.
#5 you only tweet about business
When you only tweet about your company and your products people can see you as boring. When you are only tweeting about how great your company is and that you want to sell your great products people see you as a sales person. You can find a lot of interesting content on Twitter related to your company or product but not about you. When you share personal content you make your Twitter profile more interesting to follow. Personal tweets show the person behind the profile.
#6 You don't follow the right people
A lot of people follow back when you follow them. When you follow people that don’t add value to you Twitter profile those people will start to follow you. Make sure you follow people that add value to your Twitter profile. Those people will follow you back and you have a bigger chance that similar people will start to follow you. Don’t follow profiles that are spamming and promise to give you more followers. They don’t add any value and they don’t deliver more real followers.
What about you, are you happy with the amount of followers you have on Twitter?
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